DeVore sold the programs in the SyberVision catalogs that were placed in the backseat pockets of major international air carriers and also mailed to 3 million SyberVision customers every month. DeVore, who had used a similar method to learn Finnish, exclusively licensed the Pimsleur programs. In 1983, Charles Heinle introduced SyberVision Systems founder Steven DeVore to the Pimsleur Russian program. "The Pimsleur Tapes" were published by Heinle & Heinle Enterprises based in Concord, Massachusetts. Prospective users were invited to sit down and experience "The Pimsleur Tape". In the 1980s, Heinle opened the Cassette Learning Centers, a stand in the Harvard Coop, in Cambridge, Massachusetts. In 1974, Charles Heinle bought the rights to Pimsleur and set up Heinle & Heinle Enterprises. The courses were repackaged and marketed as "CCD/Tapeway Programs". and Beverly Heinle at The Center for Curriculum Development in Philadelphia. Starting in 1969–1970, having tried unsuccessfully to market the programs, Pimsleur gave them to Charles A.S. The programs were originally called "A Tapeway Program". Paul Pimsleur, a professor and expert in applied linguistics and a founding member of the American Council on the Teaching of Foreign Languages (ACTFL), wrote the original five courses: Speak & Read Essential Greek (1963), Speak & Read Essential French (1964), Speak & Read Essential Spanish (1966), German Compact (1967), and Twi developed for the Peace Corps (1971).
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